No one likes a sales pitch. They can smell a pitch coming at them from a mile away. And you can be assured that there is no better way to turn people off Going directly to a pitch is the worst way to build a bond with someone. It invades their space and time.
A better approach is the un-sales pitch. It involves educating the consumer, providing information and creating buzz. When you first start talking to someone it should be your goal to get to know the person, ask them about their business or what their goals are of starting a business, get them engaged and talking to learn what’s important to them. You intend to build a relationship that will bring more referrals, instead of one quick sale or turning them off so they leave feeling pressured.
Most people have reservations about home businesses because they believe the opportunity is nothing but a scam. Approaching people with a hard sale either through warm or cold leads, can actually lead to no sign ups. The idea with network marketing is to promote yourself and build relationships. If you provide a website that is full of helpful information instead of putting up content that is just trying to get someone to join your business, the more likely they will keep coming back to your site and they will eventually ask to join your business without ever asking them to.
If you are not sure what to put on your website try writing “how to” articles. People love reading “How To’s” and it will bring them back time and time again. They will start to follow your articles and become permanent fixtures on your site. Allowing comments to articles is a way to get people talking. It’s also very important to respond to each and every comment to start building the relationship with that person.
Providing useful content or training material will show people how you have been able to build a strong business and they will see that if they follow you they can achieve the same thing. When you first starting talking to someone they are going to have a lot of questions about how all of this will benefit them and how much money they can make. These are the most common concerns that most people have. Other concerns may be that they believe they are not good at marketing. They do not think they have enough friends or contacts. If your articles can show them how to simply do it and be successful, you will have a believer.
Network marketing can be a lucrative business and the more followers you have on your site, the more likely you can build your down line with actual members who are making money for you.
Carin Davis is the editor and webmaster of Carin Davis’s Home Business Training Secrets. A site dedicated to the development and training for Network Marketers and Home Business Owners.
